The Distribution Trap: Keeping Your Innovations from Becoming Commodities
Product DescriptionIt is time for U.S. companies to wake up to the destructive mass-marketing theories that have cut their profits, diminished their reputations, and sent American jobs overseas. The Distribution Trap: Keeping Your Innovati... More >> The Distribution Trap: Keeping Your Innovations from Becoming Commodities
Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power
ISBN13: 9781422103159 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionCommoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. ... More >> Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power