Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power
bontrad
- ISBN13: 9781422103159
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. ... More >>
