Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
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- ISBN13: 9780470496350
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."-Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you ... More >>
Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
