The Professional’s Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for bette… More >>
- ISBN13: 9780071605144
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
To financial advisors who ask, “Who has the time and money for marketing?” the authors have an important piece of advice: Treat your practice like a small business, or you will be put out of business. … More >>
Fluctuating commodity prices provide an opportunity to teach marketing principles from an applied perspective. That perspective is the thrust of this book. Though much of the material centers around the commodity futures… More >>